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For paid social, we concepted, shot, and produced a series of assets for Facebook, Instagram and TikTok. These introduced the cast members whilst providing viewers with context of what the show is about; 10 comedians trying not to laugh at each other’s jokes. These were shared with talent to post on their own social channels to generate excitement around the launch amongst their fans and followers.

In addition to this, we created motion versions of the Key Art, which were used for a number of DOOH placements across train stations and shopping malls, all over the Netherlands.

To drive further awareness of the series, we utilised the content we captured on shoot to create assets that sat inside TV’s for an experiential installation at the Hoog Catharijne Shopping Mall.