Case Study
Love Fraud | Showtime
We continued our partnership with Showtime, this time on their true-crime documentary Love Fraud. Our creative showcased the real women behind the story, the con at the center of it all, and the high-stakes, bringing the social audience on a wild ride.
Fans gravitated towards the badass women seeking revenge and our social campaign gave them their time to shine.
After each episode, a podcast diving into the series was released and we made assets to support it and drive fans there. Ahead of the thrilling finale, we teased the ending in gripping creative that signaled to fans this episode could not be missed.