Lyle, Lyle, Crocodile | Sony UK
We created bespoke social assets to appeal to older and younger generations alike to encourage family viewing, as well as targeting avid Shawn Mendes fans. Our creative showcased the family fun, and musical aspect, whilst retaining Sony’s unique, playful tone of voice.
In addition to this, we shot and edited footage of the two directors explaining the film in ‘10 seconds’, as well as running a ‘shot-by-shot’ breakdown of their favourite scenes, to run post-launch to further encourage viewers to watch and drive consideration amongst audiences.
To drive further awareness, we collaborated with micro-influencers to create engaging content showcasing a fun Lyle-inspired movie night. We also sent an influencer to London Zoo with her family with the challenge of interacting with an animal they were apprehensive about – just like Josh does in the film!