Nailed It Franchise | Netflix
From Insta-worthy to Iconic
Combining colorful design with compelling visuals of baking disasters, our campaign instantly stood out both on the Netflix platform as well as in digital and social media marketing.
Great Moments, Surprise Content & A Queer Eye Partnership
We created a broad range of creative across digital and social social channels. One highlight was revealing the Nailed It! cross-over episode with Queer Eye—in a never-been-done-before way.
We engaged the combined talent to “discuss” the crossover potential on Instagram stories, creating a fan frenzy. Fans were primed and ready when the surprise episode dropped with an even bigger surprise. In a move never before done by Netflix, fans could watch our special seven-minute “social” version of the crossover episode on Facebook or YouTube.