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To kick off this campaign, TPG carefully crafted a multi-week digital scavenger hunt, in which we created the clues, concepted and executed the assets, and scripted content to shoot on-site in D.C. with talent. With the additional creation of an interactive AR filter and exciting social videos to launch the show’s TikTok, Instagram, and Twitter accounts, TPG and Disney+ worked closely together to create exciting and entertaining social assets.

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