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Before the series premiere, we created an in-world website that welcomed guests to Tranquillum House, the setting of the show. We strategically introduced the staff of the resort and the grounds while teasing that all is not as it seems and something sinister lurks behind the luxury. For fans of the book series, we placed hidden details and easter eggs throughout the website for them to enjoy ahead of launch.

In the pre-premiere window, we focused on the all-star cast, putting their recognizable faces front and center. Our creative was soothing with a slight hint of craziness, foreshadowing what was to come.

Throughout the season, we created content that keep the fan’s running to social media to devour more of their favorite show. We highlighted fan and press praise, showcased standout dialogue from the series, and furthered the story along week after week in tandem with the series’ weekly releases.