Now Screaming | Amazon Prime Video - Trailer Park Group Skip to main content


In order to connect with the passionate horror fans and build affinity for Prime Video’s new genre brand channel, we did extensive strategic planning.

Through in-depth analysis of the social and cultural landscape as it relates to the genre, we identified the nuanced audiences that make up the larger horror fandom, and crafted an authentic voice designed to make them feel seen. To continue building the following for the account, our always-on social listening guided our creative content to ensure we remained on the cutting edge of pop culture conversations. 

Brand Style Guide

We kicked off Now Screaming by crafting a brand style guide that included Now Screaming logo locks, colors, textures and fonts that was used on all marketing materials, events, swag, partnerships, across the Prime Video interface, social, trailers, and A/V.

Social Creative

We became a leading voice within this community by having our creative approach go above and beyond standard social marketing. We took engagement content to a new level by creating bespoke assets for fans to pick their faves, comparisons of the genre, and diving into the craft (a fan favorite) of actors, cinematography, SFX, etc.

On-Site Social Support

We brought the real world events such as pop-ups and Cinespia screenings to the social masses with our content captures.