Case Study
Now Screaming | Amazon Prime Video
We partnered with Amazon to launch their first genre handle - an exclusive space for horror fans to live, breathe and bleed horror. We became a leading voice within this community by approaching the handle as fans, with a deep passion for the genre. As horror fans know, no other form of entertainment is as flexible, as visceral, as inventive, or as satisfying. We brought Now Screaming to the real world with exclusive events such as pop-ups, Cinespia screenings, and a 24-hour Scream-a-thon.
