NRU Superlatives Campaign 2024 | Netflix - Trailer Park Group Skip to main content

Case Study

NRU Superlatives Campaign 2024 | Netflix

Netflix is a reality powerhouse and fans form personal connection to the stars. Fans even came up with a name for their favorite reality stars: The “Netflix Reality Universe” AKA the NRU. We created a superlative fan vote where fans could nominate and vote for their favorite reality stars in a series of categories. Using social media, influencers, seeding kits, and a live event as the grand finale we launched the Netflix Reality Universe to astronomical results and even a Clios award recognition.

Launching the NRU

For the first ever Netflix Reality Universe (NRU) superlatives vote, we partnered with over 60 Netflix Reality stars, sending them kits with everything they needed to turn this launch into a moment. The stars took over fans’ feeds, encouraged voting in a superlative fan vote, and shared their pride with custom NRU letterman jackets and show-specific pins. We also included a set of fan-submitted questions the stars used in “Get Ready With Me” style videos in which they answered what it’s like to be a Netflix reality star.

Design Spotlight

We developed a unifying logo for the NRU stars, shows, and fans. We created a design true to the Netflix brand identity that was simple enough to flex across a range of assets, but differentiated enough to establish a unique visual approach for this new sub-brand.

With the Netflix Summer Break as our tentpole event where the winners of the superlatives would be announced,  we brought the vibrancy of summer to life and created a full design system for social content, IRL signage, and influencer-kit packaging. 

A superlative event was held where fans were able to vote for their favorites and interact on talent’s social channels and Tundum.com where they could place their votes.