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Ahead of the launch, we created a 3D DOOH billboard for Netflix’s Times Square billboard. The immersive billboard captured viewers’ attention with a life-like underwater scene before transitioning into the series trailer and key art.

To support the launch and sustain conversation post-launch, we edited and designed a video of Obama and his photographer Pete Souza. The video was shared across social media platforms by Netflix, Obama, and Souza. On Obama’s Instagram, the video garnered over 1 million views in less than 24 hours.

Additionally, in support of the series’ conservation efforts, we assisted with designing videos for Wild For All’s and Barack Obama’s social pages.

We also ran an influencer campaign for the series where we selected, partnered with, and managed content creators who shared their best nature images to support the series and its message.