Roald Dahl’s Matilda the Musical | Sony UK
We sung and danced along with Sony UK to create a feel-good, thumb-stopping home entertainment campaign that got viewers off their feet. To promote the new title across digital, we created banners which sat across retailer sites, including Amazon Prime, to encourage viewers to bring the music home.
We produced a suite of social assets that sat across organic and paid social, showcasing the high-energy, family fun and all-out musical spectacle within the film, to appeal to older and younger generations alike whilst keeping recognisable talent at the forefront. Assets include social A/V spots, sing-along edits, memes, junket interviews and more.