Shazam! Fury of the Gods | Warner Bros. Home Entertainment - Trailer Park Group Skip to main content

Case Study

Shazam! Fury of the Gods | Warner Bros. Home Entertainment

We produce an electrifying home entertainment social campaign for Shazam! Fury of the Gods as part of our ongoing relationship with Warner Bros. We were challenged with generating excitement for the home ent. window for the superhero sequel that has a low box office turnout. Our strategy was to lean into the recognizable talent in the film and focus on the humor and mythological storylines. We created assets that followed the playfulness of the film and immersed fans into this world. By focusing on the moments that resonated with pop culture fans, we were able to foster engagement and a discussion of fan’s favorite moments. Promoting the home entertainment release allowed us to highlight the BTS featurettes which we turned into editorial videos and shareable Reels.

In-World Creative

Social listening showed us that the humor and tone of the film is a standout for fans and we injected that humor into our assets.

Using scenes from the film, we created assets that appeared as if the film and characters themselves were encouraging users to purchase the movie today.

An additional set of assets focused on the lore of the film, from the mythological creatures to the easter eggs hidden throughout the film.

Spotlighting the Cast

The sequel included new characters played by Helen Mirren, Lucy Liu, and Rachel Zegler alongside the returning cast of Zachary Levi, Adam Brody, Jack Dylan Grazer, and more. We leaned into this all-star cast with our creative. 

Our social assets focused on these superstars showing off their superhero – and supervillain – powers. The creative highlighted the chemistry of the cast and led to Rachel Zegler sharing the posts on her personal pages.

Home Entertainment Exclusives

To promote the home entertainment release, we created a series of assets that highlighted the bonus features available with the film.

These focused on moments that a social audience loves – insight at how the set came to life, how the cast prepped for the film, and a behind the scenes look at the special effects in the film.