Sistas S2 | BET

In partnership with BET, we created and managed the season 2 social campaign for Sistas. Our task was to amp up interest, expand the social following, and keep the audience excited and engaged through the season. Through dedicated community management and fan-first custom creative, we doubled the social following and kept fans coming back for more. To keep the momentum going during a twenty-two week season, we hosted weekly live talent discussions on Instagram, released a custom Instagram filter, and tapped into influencers to host a variety of empowering virtual events such as meditations, career coaching, and yoga classes. Our strategy provided a cohesive feel to the Sistas social channels, creating an unmistakable and unique brand that fans would be sure to spot in their feeds.