Case Study
Spin | Disney Channel
This new Disney Channel Original Movie introduces Rhea, a strong Indian American character. Music flows through Rhea’s veins, but it’s only when she taps into what makes her so special that she is able to find the beauty in life’s everyday sounds and truly believe in her artistic capabilities.
Our social campaign focused on how Rhea is personally inspired by music while also encouraging young fans to harness their own creativity to unleash their inner DJ.
We created assets that introduced Rhea and tapped into the EDM thematics and visual elements of the film while tying Spin back to some of the most iconic DCOMs of all time in order to capture millennial moms eager to introduce their kids to the wonderful world of Disney musical magic.
