Summer Campaign | Disney+ UK
Our strategy was built around promoting the variety of new titles becoming available on Disney+ throughout the multiple phases of the campaign. Through paid and organic social, we educated audiences about which titles were becoming available during the summer, promoting the top tier content.
We produced a suite of social assets that sat across organic and paid social, showcasing significant moments coming to the Disney+ platform and building awareness and excitement for the fantastic summer slate while promoting the message ‘Disney+ is all you need.’
Our concepts were based on Disney’s three content propositions for this campaign: Blockbusters, Latest Obsessions, and Brand New. Each asset was crafted with these propositions at the forefront, enabling us to ensure we were hitting our objectives. Our challenge was to create content that effectively conveyed this messaging while remaining engaging and feeling native to the platforms.
All creative showcased the vibrant energy of summer across the slate while keeping recognisable titles and talent at the forefront of all assets. Assets include social AV spots, TikTok story selects, a bespoke infinite zoom asset with influencer Theo Garnot, and more.