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Organic Social

Our creative used footage and key art from the docuseries to create pieces that served as social extensions of the content of each episode. We punctuated the campaign with moments that celebrated Black joy and the contributions of Black Americans.

In addition to episodic content, we created a series of assets to drive tune-in message and encourage the catch-up campaign. 

Paid Social

We used existing trailers, teasers, and clip pulls to create a robust paid campaign that included a Meta Instant Experience to pique users’ interest in the show’s premiere.


We partnered with talented artist and creator, Brianna Pippens to create a original motion piece for Black History month inspired by The 1619 Project to highlight the series premiere.