The Equalizer 3 | Sony - Trailer Park Group Skip to main content

To generate awareness and ignite anticipation for the movie, we designed bespoke social assets that sat across the Sony Pics at Home organic social channels through all three phases of release.

Our focus was on accentuating the high-stakes action and epic fight sequences in the film, all to amplify the excitement and drive emotional engagement surrounding the culmination of this iconic franchise, which has spanned a decade.

Through the creation of eye-catching creative that emphasised the fast-paced action and kept recognisable talent, such as Denzel Washington and Dakota Fanning at the centre of the campaign, our content successfully attracted a broader audience whist directly appealing to Denzel’s extensive fan following.