Case Study
The Good Lord Bird | Showtime
With an October 2020 premiere, one month out from a high-stakes presidential election, the political resonance of The Good Lord Bird was difficult for viewing audiences to ignore. Through
our social campaign, we embodied the show’s satirical tone, fusing the
heavy subject matter with a high sense of entertainment.
We reached the broader Showtime audience on its brand handles with copy and creative that leveraged acclaim and notable talent to create FOMO.
With both educational and interactive creative we let fans immerse themselves in history that had direct connections to our present day.