The Great S2 | Hulu
Holy Mother of Russia, The Great is back for season 2! Prior to the season launch, we concepted and scripted recap videos to be filmed at a marketing shoot. We leaned into the humor of the series and made sure fans were caught up on the important details ahead of the premiere. Through dynamic videos, reactive content, and quick-witted social assets, we generated high levels of excitement leading up to the premiere and throughout the sustain window, bringing fans together for the return of “Huzzah!”
Throughout this campaign, we kept our ears close to the ground in order to create reactive content that highlighted the high praise and glowing reviews the series was receiving from critics and fans alike.