Case Study
The Kids Tonight Show | PEACOCK
This series is everything you love about Jimmy Fallon, but the kids are in charge. While Jimmy might make an appearance, this show needs to stand on its own as a unique and fun offering for kids and parents. Through our strategy work, we identified the unique selling point of this series – it is the first series by kids for kids. We landed on the positioning LATE-NIGHT FOR KIDS, BY KIDS, FALLON-STYLE. At a time when families are seeking out content they can enjoy all together, this show brings the best of late-night to both parents and kids. By translating the segments that adults love most for a young audience, The Kids Tonight Show features something for everyone.
Through our trailer, key art, and digital media, we highlighted this next-generation interpretation of The Tonight Show, including a familiar Tonight-Show-style setting, beloved bits, celebrity interviews, and musical performances. We made sure the fun, energy, and mayhem shined through, making the series perfect for young kids and adults to watch together.