The Matrix Trilogy | Warner Bros.

The Matrix is a timeless spectacle. Whether you witnessed the game-changer in theaters in 1999 or are one of the legions who had it shatter their reality in the years since, the themes and special effects remain utterly unique and powerful. In our social campaign, we asked audiences to pick up the phone and reenter both the “real world” and The Matrix. By making fans feel as if they were recruited by Morpheus himself, we coded and deciphered our way to bring the franchise top-of-mind once again. We showcased nostalgic throwbacks and interactive components from the previous films as a way to unify the superfans and introduce new ones to all the nuances and capabilities of The Matrix. Our digital out-of-home broke through the fourth wall in locations across the U.S. to solidify The Matrix as a franchise to not be missed.