The Right Stuff | Disney+
To launch The Right Stuff on social, we created out of this world content that stood out in Disney+’s busy social feeds.
Leading up to premiere, we created character motion posters, digital banner ads, an Instagram filter, and video pieces that introduced the real life story to a new audience.
Throughout the season, we released weekly episodic teases to keep fans invested. As the series is based on a true historical moment, we focused on well-known moments and presented them in a new and dynamic way.
To sustain conversation around the finale, we released an interactive AR experience for fans to get a first look at the final episode. Post-finale, we shared Instagram Stories for fans to relive the series and show off their knowledge.