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Leading up to premiere, we created character motion posters, digital banner ads, an Instagram filter, and video pieces that introduced the real life story to a new audience.

Throughout the season, we released weekly episodic teases to keep fans invested. As the series is based on a true historical moment, we focused on well-known moments and presented them in a new and dynamic way.

To sustain conversation around the finale, we released an interactive AR experience for fans to get a first look at the final episode. Post-finale, we shared Instagram Stories for fans to relive the series and show off their knowledge.