The Sit-In | Peacock
Bold and Type-Driven
Our bold color choice and type-driven design, used both across all campaign deliverables, gave a fresh, modern feel to this series made almost entirely from black and white footage.
As a continuation of our work on The Sit-In, we had the opportunity to brand “Black Voices,” Peacock’s diverse slate of scripted and unscripted series and films, shining the spotlight on black creators, storytellers, and stories. We worked across all genres to develop a common communication strategy.
These important works are more relevant than ever in today’s political and social environment, so we wanted to present not just the information, but the sense of emotion and depth they carry forward to all viewers.