'To Be a Fan' Brand Spot | Peacock - Trailer Park Group Skip to main content

Case Study

‘To Be a Fan’ Brand Spot | Peacock

From a 3-day shoot on location to weeks combing social media for the right fan moments, we worked together with the Peacock team to make this spot authentic and truly about the fans. The spot first aired immediately post- Super Bowl and throughout the NBC Olympics coverage.

Everyone is a fan of something. Some are die-hard fans and some casual. Some know every quote, but others watched it once and still love it.

When Peacock shared the concept for this spot with us, it spoke to the fan in each of us at Trailer Park Group. We worked to embody this tagline “For the fan in all of us… for the fan in you” through our spot, which featured a combination of custom shot material with talent to found footage to real fan social content, with the goal to seamlessly navigate from one to the next without exposing which was which. Each vignette represented the wide range of content available on Peacock, without driving a heavy-handed marketing message.

This version of the spot is an alternate cut featuring a library track. The spot for on-air featured a cover of “I Gotta Be Me” by Paloma Faith.