Case Study
Tubi
At the start of 2020's COVID-19 quarantine, streaming had doubled in key target demographics and premium ad inventory nearly disappeared with the explosion of SVOD. Across both B2B and B2C touch-points, we worked with Tubi to make streamers and advertisers take a second look.
What to Watch Quiz
To target consumers, we built a quiz to lead them to a playlist of free content based on their mood.
On the heels of their acquisition by Fox, we produced Tubi’s first Newfronts presentation—completely virtually.
Most recently, we launched an energetic and memorable Brand Spot. Our ongoing work with Tubi includes sizzles for broadcast and paid media to drive awareness and consideration for Tubi sign-ups.
We created a custom animated explainer video for advertisers to promote their innovative ad technology.
Tubi now can boast their position as the leading AVOD streamer, with the largest usage growth to date in spring 2020 with 50% increase in signups.
