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We leveraged the film’s epic treasure-hunting adventure to reach a broad audience and encouraged co-viewing by introducing both a younger audience and families to the film through both action and comedy.

In addition to this, we showcased the talent within the film, leaning on the emerging love for Tom Holland to attract his loyal fandom, while pairing Holland with Mark Wahlberg to heighten the appeal.

Alongside the paid social assets, to build further excitement around the release, we produced relatable organic social content for TikTok.

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