Value Campaign | Disney+
Our strategy focused on promoting exclusive titles, highlighting the thrilling influx of upcoming content, and emphasising the continuous stream of new releases on Disney+. The aim was to build awareness and excitement around the platform’s unmissable moments, by showing everyone that Disney+ is the only place where hauntingly good content just keeps coming!
We were challenged to produce content that effectively communicated Disney’s message of ‘Non-Stop New’ while ensuring it was captivating and seamlessly integrated into the platforms. Each creative highlighted the thrilling and diverse titles across the slate, ensuring that familiar titles and talent remained in the spotlight. These assets encompassed social AV spots, TikTok Story Selects, custom website skins, and more.