We Can | Virgin
With Richard Branson's history-making space flight on the horizon, Virgin engaged us to broaden the event beyond Galactic and Branson to invest in Virgin's collective story. Ultimately, our Masterbrand consumer campaign made use of this once-in-a-lifetime opportunity to tell a broader inspirational and emotional story of the Virgin spirit that could be leveraged by individual Virgin companies to communicate to their audiences.
Our campaign centered around an anthemic spot connecting the excitement of the Virgin Galactic space journey to the history and accomplishments of the Virgin companies with a consistent, repeating messaging “we can.”
Production of the spot included a mix of existing brand footage, historical footage, and VFX-treated stock footage to produce a consistent look across the piece.
Design System & Toolkit
Our custom design system and style guide with animation allowed the Virgin Companies individually to capitalize on this moment through paid media.