Case Study
Welcome to Blumhouse | Amazon Prime
We partnered with Amazon Prime Video on their hair-raising Welcome to Blumhouse titles: Nocturne, Evil Eye, The Lie, and Black Box. With playful talent content and heart-pounding social spots, we showed viewers that Amazon will be their one-stop-shop this Halloween.
Our multi-title piece set the tone of the stories to come. We gave each title its own beat, putting the most notable talent front and center and highlighting the nail-biter moments. Quick cuts and dynamic text gave users a video worth stopping the scroll.
To activate the massive fan bases of talent, we created various call-to-action videos that were supported with paid media to reach their unique audiences.