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To promote the title across digital, we created banners which sat across LG and Samsung Smart TV’s, Spotify and Xbox. We also produced DOOH creative to promote the film that was showcased in tube stations, shopping malls and train stations all over the UK and Ireland.

In addition to this, we edited shoot footage of the cast members explaining the film ‘in a word’ and ‘10 seconds’ to run post-launch to further encourage viewers to watch.