Case Study
Your Christmas or Mine? | Amazon Prime UK
T’was the season to partner with Prime Video to launch the digital and paid social campaign for an Amazon Original film, Your Christmas or Mine.
We created a suite of paid social assets that built awareness and excitement from pre to post-launch. All creative showcased the feel-good Christmas fun within the film, whilst keeping recognisable talent, Asa Butterfield, at the forefront of all assets.
To promote the title across digital, we created banners which sat across LG and Samsung Smart TV’s, Spotify and Xbox. We also produced DOOH creative to promote the film that was showcased in tube stations, shopping malls and train stations all over the UK and Ireland.
In addition to this, we edited shoot footage of the cast members explaining the film ‘in a word’ and ‘10 seconds’ to run post-launch to further encourage viewers to watch.