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We created a stunt video which featured the film’s leads chatting about the film on TikTok Live when suddenly, they are interrupted by an Alien Invasion, teasing the alien’s entrance to the film. At the height of the TikTok stunt on Meg’s account, we reached over 4.2K viewers.

We partnered with young influencers on Instagram to reach a wide variety of demographics to increase engagement and awareness for the release on Disney+. We leveraged the knowledge of where the primary audience spent their time online and provided them with influential creators and content we knew would resonate.